TikTok Marketing Tips:
TikTok Enjoys More than 800 Million Installs
Probably the most significant impediment to TikTok marketing success has been that most marketers (and business managers) older than 30 have never heard of the platform.
What is TikTok?
TikTok, similar to Vine before is, is all about short videos.
Most of the app’s former Musical.ly users simply uploaded videos of themselves lip-synching to music videos, while the more talented, enthusiastic, and technically proficient members uploaded videos of original content. The latter cohort went on to become influencers on the platform.
How Does TikTok Work?
Essentially, users can shoot videos up to 15 seconds long, but they can also create 60 second videos by combining videos. But it’s not just pointing and shooting a video.
You can also add a lot of different elements to your content. For example, you can apply filters, add music, and edit your video – all within the app.
It’s important to address the assumption that TikTok is just for Gen Zers who want to lip sync and make silly karaoke videos. That’s not all this platform has to offer.
In fact, it’s being used by more than just teens. Brands are jumping onboard, as well as artists and celebrities
How to promote your brand through TikTok Marketing?
Well to get your brand’s product and service noticed and clicked you can try out these five popular ways:
TikTok will support four types of advertisements on the app in 2019: infeed native content, brand takeovers, hashtag challenges and branded lenses. Each one contributes to a different purpose and will have a different outcome based on the type of campaign you’re running.
Infeed native content acts similarly to Snapchat or Instagram story ads. They play in full screen, are skippable, and must be 9-15 seconds in length, like any other TikTok video. You can measure the campaign’s success through tracking clicks, impressions, click-through rate (CTR), video views and engagements.
Brand takeovers allow one brand to take over the app for a day and allow you to create images, GIFs, and videos. You can also embed links to landing pages or to hashtag challenges within the app. To measure your success for a brand takeover, look at impressions and the CTR.
Thirdly, and most popularly, businesses can do hashtag takeovers, where you create a hashtag and an end goal or prize for participants. For example, Dreamwork Pictures hosted a successful hashtag challenge to promote its new Netflix show where the studio invited TikTok users to create a video of themselves dancing to the show’s theme song and posting it under the hashtag #SpiritRidingFree. The campaign reached over 34.4 million users with over 2.6 million engagements.