What Is ppc ads on Google?
PPC is short for pay-per-click advertising, a system that enables you to advertise on Google with ppc ads on Google!
The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users
Why advertise on Google?
Google is the most used search engine, receiving 3.5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising
So, what do paid search results look like when you encounter them in the wild?
How can ppc ads on google help my business grow?
If a user searches for “running shoes” on Google, the search engine results page (SERP) returns the following:
Instead of bidding and focusing on industry keywords, try setting up your ads on the brand names of well-established competitors. By inserting your business into the conversation when consumers research your competitors, you give yourself the opportunity to attract purchases from those who are still on the fence.
When a user clicks on one of your ads, you pay whatever the current Cost Per Click (CPC) is, and that amount is taken from your daily budget.
The cost per click is determined by a variety of factors.
The biggest contributors being the volume and competition on whatever the given keyword is.
1. Learn The First Steps to Create ppc ads on Google
Keywords: Keywords or phrase that people type into Google, which tirgger your ad to appear. To set up your campaign properly, you’ll pick a list of keywords that you think people might search for.
Bid: Choose the maximum amount you’re willing to pay someone clicks on your ad
Quality Score: This metric tells you how relevant your keywords are to your ad
Ad Rank: This feature helps determine where your ad will show up, that relate to other ads, when it’s triggered to appear on Google. Google rank is determined using your bid strategy, your Quality Score, and many other factors.
CPC (cost-per-click): The actual amount you pay when someone clicks on your ad.
Conversion: All conversion takes place when a visitor clicks your ad and goes on to take another action you’ve designated as important — like making a purchase, signing up for a newsletter, or calling you.